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Zoom: A Problematic Solution

Written by Dhairya Shandilya

“It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” – Stephane Nappo.

In today’s world of internet and technology, cybersecurity and costumers satisfaction are some of the major factors for the success of software or an app. The uprising revenue and falling consumer satisfactory rate of the newly popular software/app Zoom is a perfect example of this. So, in this article, we'll talk about how Zoom has provided us some quality services but could not meet the satisfaction of its costumers. We'll discuss what is zoom, how it is used, its history and future, how suddenly it gained popularity, its competitor, and most importantly that why it is becoming a problem more than a solution.


What is Zoom?


Zoom Video Communications Inc., or most popularly and commonly known as Zoom Video Conferencing, or just Zoom App is an America based communication technology company whose headquarter is at San Jose, California. It is used for teleconferencing, telecommuting, distance education, and social relations and provides us with high-quality videoconferencing and online chat services through a cloud-based peer-to-peer software platform.

For a general meeting, there is a 40-minute limited time for up to 100 participants in the free version of the app and can cost up to $15-20 or $50-100 for features for business conferences. It offers high-quality video and audio, as well as a wireless screen-sharing option across Windows, Mac, Linux, iOS, Android, and Blackberry. It also allows us to chat and record the meeting.


How to use Zoom


Using the Zoom app is extremely easy and it is one the major factor that it gained popularity in very little time.

Steps:-

1) Open the Zoom software placed on your desktop

2) Click Join a Meeting if you want to join without signing in

3) Enter the meeting ID number and name

4) Select if you would like to connect audio and/or video and click Join


These four easy steps will let you join any meeting whose meeting ID, password, or any invitation link you have.


History of Zoom


The history of the Zoom video conferencing app is not very old. Eric Yuan founded it in 2011, he was the Corporate Vice President for Cisco Webex before this which he left on 2011 to start Zoom with the help of 40 engineers. They launched a beta version of Zoom in 2012 with up to 15 video participants. By the end of its first month, Zoom had 400,000 users and by May it had 1 million users.


In September 2013, the company raised $6.5 million in a Series B round from Facebook, Waze, and existing investors. At that time, it had 3 million users.

With version 2.5 in October 2015, Zoom increased the number of participants per conference to 50 and later to 1,000 for business customers.


From September 25-27, 2017, Zoom hosted Zoomtopia 2017, Zoom's first annual user conference in which it announced a partnership with Meta to integrate Zoom with Augmented Reality, integration with Slack and Workplace by Facebook, and first steps towards an artificial intelligence speech recognition program.


How suddenly Zoom got popularity?


During the 2019–20 coronavirus pandemic, social distancing requirements forced people to engage in telecommuting, distance education, and online social relations. Thousands of educational institutions switched to online classes using Zoom. The company offered its services to K–12 schools free of charge in many countries.

By February 2020, Zoom had gained 2.22 million users in 2020—more users than it amassed in the entirety of 2019. Daily average users rose from about 10 million in December 2019 to about 200 million in March 2020. This led to a significant increase in the company's stock price in early 2020, despite a general stock market downturn.


Future of Zoom


Seeing the current situation of Corona pandemic, schools and coaching centers are offering online studies, if this procedure still continues, then Zoom has a bright future. But hearing and reading the current situation of the unstable privacy policy of Zoom, this can be a hindrance in its progress. So, Zoom should work on a more secure private policy and increase its costumers' satisfaction rate for the growth of Zoom.


Competitor of Zoom


In business, a company in the same industry or a similar industry that offers a similar product or service is known as a competitor. The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain a larger market share. So, according to the latest news, Zoom's unstable security and privacy policy is giving great change to its competitors to overcome it. Due to the security threat in Zoom, more and more people are finding its alternative. So, according to the latest survey, we have prepared a list of the best alternative of Zoom. They are:-


1) Cisco Webex Meetings- The new Webex Meetings redesign gives you modern, video-first meetings that are more intuitive and productive. Millions rely on Cisco Webex to work smarter, connect across boundaries, and drive innovative ideas forward. When you want a secure, flexible, seamless, and intelligent collaboration solution, you choose Cisco.

Reviewers say compared to Zoom, Cisco Webex Meetings is:

- Slower to reach

- More expensive


2) GoToMeeting- Millions of businesses trust GoToMeeting for reliable, professional online meetings and on-the-go collaboration. Gain momentum with an award-winning solution that works instantly on any device.

Reviewers say compared to Zoom, GoToMeeting is:

- Slower to reach

- More expensive


3) Google Hangouts Meetings- The popularity of the Zoom video conferencing platform has forced Google to realize that they need to add more features to Google Meet to stay competitive. Google recently announced four new features to take on Zoom with an integrated Gmail support in Meet. One of the most useful newly added features on Meet is that Google has added Noise cancellation intelligently filtering out the background distraction. So, according to user satisfactory rate, Meet is one of the best alternatives to Zoom.

Reviewers say compared to Zoom, Google Hangouts Meet is:

- Easier to set up

- More usable


4) BlueJeans- BlueJeans brings video, audio, and web conferencing together with the collaboration tools people use every day. The first cloud service to connect desktops, mobile devices, and room systems in one video meeting, BlueJeans makes meetings fast to join and simple to use, so people can work productively where and how they want.

Reviewers say compared to Zoom, BlueJeans is:

- Slower to reach

- More expensive


5) Adobe Connect- Adobe Connect is a web conferencing solution for online meetings, eLearning, and webinars.

Reviewers say compared to Zoom, Adobe Connect is:

- More expensive


Is Zoom SECURE to use?


Late last year, the Zoom video conferencing platform was hosting 10 million users, and that figure has surged to 200 million today. Various reasons for its sudden popularity are stated above in this blog.


Now that Zoom has become an integral part of most of the people working from home, it has also become quite a favorite with cyber-criminals. The cyber-criminals are attempting to do their worst via a very simple medium: Email. As per a report by enterprise security company Proofpoint, hackers are trying to target the more than 200 million daily user base of video conferencing through emails.


The report says that there are primarily 3 types of emails that Zoom users should look for. They are mentioned below with a brief description:-


1) Email subject line: Zoom Account - It includes a message welcoming new users to their account. However, attackers then encourage users to click on a link and activate their Zoom account by entering their login details–which the criminal will then steal.


2) Email subject line: Missed Zoom Meeting - It informs you that you’ve just missed a Zoom meeting. Attackers then want you to click a link to “check your missed conference,” so you again enter your details which they can steal.


3) Email subject line: Meeting canceled- Could we do a Zoom call? - This mail contains a thank you message for the recipient hoping their response to a fake RFQ(Request for Quotation). It also includes an attachment that appears to be about that discussion and offers to have a call via Zoom hoping users will help them gain access to their files and information including usernames, passwords, and credit card data.


So, think before twice before using any software/app and read the mail or any message carefully before entering our details. So, talking about Zoom, it’s good software for free webinars and video conference but can be better if they work on making Zoom a more secure place for its costumers. But for now, since many cases have been registered regarding Zoom's privacy policy and security issues, so it is suggested by many country's governments not to use Zoom and find a safer alternative platform to use.


What are your views and experiences about Zoom, must comment in the comment section below. Please like, share, and log in to Techvik for more interesting tech blogs like this.

References-

1) https://www.gadgetsnow.com/tech-news/zoom-users-3-dangerous-emails-you-may-get/articleshow/75263642.cms

2) https://timesofindia.indiatimes.com/gadgets-news/4-new-ways-google-is-trying-to-beat-zoom/articleshow/75312745.cms

3) https://en.wikipedia.org/wiki/Zoom_Video_Communications

4) https://www.forbes.com/sites/kateoflahertyuk/2020/04/20/zooms-200-million-users-are-facing-a-new-threat-heres-what-to-do/#1e3d0eebb83d


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